Publication Information

Publication Owner
Non Profit
Year Founded
Location

Madison, WI
United States

Years in Operation
3 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
In-depth feature and explanatory reporting
Investigative news
Coverage Topics
Government
Politics
Language
English
Communities Served
Other
Rural

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Newsletters
Originally-reported articles
Social media-only content
Video
Geographic Area
State/Province

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Tax Status (founded)
Under umbrella of a 501c(3)
Tax Status (current)
Under umbrella of a 501c(3)

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 71-80%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Small individual gifts
Revenue Streams (20%+)
Small individual gifts
Advertising Products
I don’t sell any advertising products.

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

By partnering with newspapers and other news organizations, we hope to get stories on policy decisions and campaign finance at the state level to the citizens and voters most affected. We also strive to do work and make connections that aren't already being done and made.

Publication information last Updated on 10/12/2020