Publication Information

Publication Owner
Judith Y. Kim, James Hunter, Nicole Colon-Rivera, Hagen McMenemy, Erik Rosario
Year Founded
Location

Atlanta, GA
United States

Years in Operation
2 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Education & Schools
Entertainment & Arts
Events in coverage area
Language
English
Communities Served
Ethnic communities
People of color
Other
Younger Generations

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Third party content platforms
Website
Products
Newsletters
Originally-reported articles
Podcasts
Social media-only content
Video
Geographic Area
State/Province

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 0-10%
Revenue Generation: 11-20%
Product/Technology: 51-60%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Small individual gifts
Revenue Streams (20%+)
Programmatic advertising
Small individual gifts
Advertising Products
Content Sponsorship
Display
Video

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

We help young(er) people navigate their lives in the communities they live in - namely in GA/Atlanta. Our impact is more nuanced, I would say, by encouraging our readers to do something with the info we provide.

Publication information last Updated on 10/12/2020