Publication Information

Publication Owner
Rick Wamre
Year Founded
Location

Dallas, TX
United States

Years in Operation
30 years
Parent Publication
Advocate Media - Dallas

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Education & Schools
Entertainment & Arts
Events in coverage area
Food
Language
English
Communities Served
People of color
Low-income communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Digital marketing services
Newsletters
Originally-reported articles
Printed media
Social media-only content
Video
Geographic Area
Neighborhood(s)
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
16-20
Tax Status (founded)
For Profit
Tax Status (current)
Not for Profit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 31-40%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Display

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

We are the main neighborhood news source for many of our readers who don't have time to become involved with their neighbors. Our goal is to give our readers a sense that they are part of the neighborhood, even if they don't have as much time as they would like to be "good neighbors".

Publication information last Updated on 03/18/2021