Publication Information

Publication Owner
Ryan Johnston, Ryan Heafy
Year Founded
Location

Greenville, SC
United States

Years in Operation
5 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
Coverage Topics
Events in coverage area
Food
Lifestyle
Local News
Planning & Development
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
People of color
Immigrant communities
LGBTQI communities
Low-income communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Email
Social media
Website
Products
News aggregation
Newsletters
Originally-reported articles
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
21 or more
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
For Profit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 21-30%
Product/Technology: 11-20%
Administration: 21-30%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
e-Commerce
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
e-Commerce
Classifieds
Content Sponsorship
Display
Email

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

6AM City was designed to drive local economic impact in the cities we serve. Due to our success in this area we are actively being recruited to launch divisions of our company across the country.

Publication information last Updated on 03/16/2021