Publication Information

Publication Owner
Shelly Cone
Year Founded
Location

Santa Maria, CA
United States

Years in Operation
4 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Coverage Topics
Entertainment & Arts
Events in coverage area
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Products
Originally-reported articles
Video
Newsletters
Digital marketing services
Geographic Area
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Tax Status (founded)
S Corp
Tax Status (current)
S Corp

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 0-10%
Product/Technology: 11-20%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Other Marketing Services
Revenue Streams (20%+)
Philanthropic funding from major institutions
Other Marketing Services
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We focus on positive local news. Because of that we've run some hyperlocal feature stories that have resonated with people but that may have been overlooked my other outlets for not being newsworthy.

Publication information last Updated on 10/06/2020